3 reasons why live video will increase your relationships – and your sales

3 reasons why live video will increase your relationships – and your sales

Live Videos, the future is here

It’s no secret that providing a live video on your social media feed can increase your interactions with current and potential followers and improve your algorithms. Furthermore, providing live video enables your followers to become better acquainted with who you are and what you have to offer them.

Why?

Video is authentic

Let us teach you how to do live videos well from the comfort of your own home or office. Give us 14 days to help you change your business. Simply click here and follow the prompts to join our 14-day trial. You can do so much in just… Click To Tweet Additionally, typing your feelings leaves too much room for subjectivity and open-mindedness. Remember, people react to a stimulus according to their experiences.

Therefore, if you are making an attempt to sell your followers a product or service, they have no idea of how to gauge your authenticity within the text. After all, we are a culture of multiple stimulations and we want to touch people on more than one level or more than one sense. Putting yourself out there on video allows your followers to SEE your facial expressions while HEARING your tone of voice. There is little left to the imagination allowing others a glimpse into the real you.

There are no filters

A rule of thumb that we follow in A Cup of Content is this;

  • Know me – people want to know who YOU are. Remember, you are the business you represent. Branding is imperative and providing live video gives you the opportunity to show your expertise and passion while providing the groundwork for your branding.
  • Like me – followers will watch your live videos because they are curious about who you are and why you are live. Maybe you have the ability to laugh at yourself or say something inspiring that will stick with them…that is what will keep them watching.
  • Trust me – as you build your audience with live videos, you will have the opportunity to prove your worth. During your live videos, provide tiny tidbits of expertise, however always leave room for more. After all, you want them coming back.
  • Buy me– relationships cannot be forced and take time to culminate. Each time you create a live video, you are planting seeds for a future harvest. If you are authentic, your audience will buy you.

Sell yourself

A live video doesn’t have to be daunting or scary. Furthermore, going live is critical to growing your audience. People want to be engaged with you, particularly when you are taking the time and effort to go live. If you are raw and true, your followers will know. Personally, I rarely script out what I am going to say on a live video, as doing so takes away from my authenticity. Accordingly, I may leave out a few things I wanted to cover, but at the end of the day, my followers know that when I am doing a live feed, they are getting the authentically raw version. Not one that is watered down for their approval.

 

If you understand why you need to do live video however you are still stuck, let us help you get unstuck. Let us teach you how to do live videos well from the comfort of your own home or office. Give us 14 days to help you change your business. Simply click here and follow the prompts to join our 14-day trial. You can do so much in just two weeks and we can’t wait to help you!

5 Easy Steps to #beabetteryou

5 Easy Steps to #beabetteryou

#beabetteryou

As am empowerer, I am often asked how to lose weight, feel better, and/or get in shape. Honestly, the answer is different for everyone. Subsequently, there is no quick fix, magic cure or secret formula. Furthermore, the answer most likely isn’t in what you are doing, rather, it is more likely what you are NOT doing.

Wtf? That doesn’t make any sense, right? Just hang with me here and see where I am going with this.

OVERSCHEDULED

Look at your calendar. Immediately stop what you are doing and look when your next full open hour is.

For many of you, it is late tonight, after the kids are in bed and you have cleaned up the house after a long day. Even more of you may say this weekend after a scheduled event, while others are not open until next Tuesday night at 7:00.

How does looking at your calendar make you feel? Happy? Anxious? Annoyed? Ultimately, the answer to feeling better isn’t to schedule more for others, rather, it is to schedule LESS.  Finally, it is in doing less for others and above all, scheduling more time for you.

5 steps to #BEABETTERYOU

  1. Make yourself a priority. Women have the most difficult time with this one. We are raised to serve others and for that reason, it became the norm to be scheduled every minute of the day. STOP the madness! Repeat after me: you cannot give from an empty cup(read more about this in a previous blog post). Subsequently, if you are constantly doing for others, you will have nothing left in reserves. You have to fill up you in order to help others!
  2. Learn to say NO. Why does telling someone no feel so bad? It isn’t personal, it’s essential. Ultimately, you teach others how to treat yourself and when you can’t learn to say no, and eventually, people will ask you for everything. Sound familiar? Saying no to a few things just means that you will have enough energy and focus for the activities you choose to say yes to.
  3. Sleep. Don’t laugh, I really mean this. Go to bed at the same time every evening and awaken at the same time every day. If you listen to your body, it will tell you how much sleep you need. Your natural circadian rhythms will guide you when you are in tune with them. Hence, sleep deprivation leads to increased stress, increased cortisone levels (think increased belly fat), and increased crankiness and furthermore, none of these situations create a pleasant person. Undeniably, that project will still be there tomorrow morning, and you will certainly have a fresh pair of eyes and a clear mind to see it for what it is.
  4. Increase your water intake. Unfortunately, that coffee doesn’t count as water, nor does that wine. Above all, water is essential to maintain hydration levels, improve digestion and can keep you feeling fuller for longer periods of time. While in contrast, too little water keeps you feeling sluggish and may give you headaches. Ideally, you should aim for ½ of your body weight in ounces per day.
  5. Put yourself on your schedule (in pen). Open your calendar again and schedule time at the gym. Make a nail appointment. Get a massage or try a float at the local Float Center. Get back to nature with Fido for a nice long walk. The fresh air will work wonders on your tired body and soul.

Let it Go

The world will go on without your hand in everything…and people will still like you and ask you to participate in activities. Saying no doesn’t make you less of a servant. It creates a strong foundation for which you can serve.

“In today’s rush, we all think too much – seek too much – and forget about the joy of just being: – Eckhart Tolle

Hormones – It’s not all in your head!

Hormones – It’s not all in your head!

 

What is wrong with me?

Fatigue. Mental Fog. No libido. Disappearing lean muscle. Do any of these sound familiar?

I am talking about real fatigue, like the kind where you can’t keep your eyes open in the afternoons, even after laying in bed for 8 hours the previous night. Notice I didn’t say you slept the previous night, and chances are you weren’t having sex either, because you are just so fricken exhausted!

And mental fog? Listen, I know that we all walk into a room and forget why we went in, but this kind of mental fog is a tad more extreme...its the kind where you need your vitamins in a daily display case so you can remember if you… Click To TweetIt’s the  check your toothbrush kind to see if it’s wet because you can’t remember if you already brushed your teeth today.

Let’s be real, as much as you love your son’s overstuffed bear, you really don’t want to BE ONE. Where in the F__K is all the fluffiness coming from? You work out, you eat well and the muscle keeps melting away. You have a whole closet full of clothing that you can’t wear and you really don’t want to purchase the bigger sizes.

WTF?

My story

While my story may begin differently than yours, my frustration may be the same. I had my children at the ages of 39 and 40 (gasp). Following the birth of my second child, I had surgery on both of my hands…shortly after I healed, I began working out and kept injuring myself; which derailed me every time I started getting momentum. It also left me feeling defeated.

Within 18 months, I had three abdominal surgeries, including a hysterectomy and the recovery was awful. Actually, I am not sure I ever fully recovered from that final surgery. I was depressed, fluffy, exhausted and unhappy. Once again, I was determined to work out and signed up for a 5K. I began training with a friend and dropped some weight…until I experienced two stress fractures from carrying my child down a mountain in the rain…

Right?

Soon after, I began experiencing planar fascitits and after 18 months of therapy that included a boot, injections and physical therapy, they wanted to perform surgery.  Additionally, I had been experiencing extreme joint inflammation and I just fricken hurt. I HURT ALL THE TIME. My doctor took a blood panel, which showed a high ANC so she sent me to a neurologist, who diagnosed me with fibromalygia. I knew within my whole being that there was something else going on.

Hormones

Keep in mind, during these years, I was still a wife, a mom, and freelancer however I was exhausted. I could fall asleep anytime I sat down and my hips and joints just hurt. So I did some research and found a new doctor who took one look at me and tested my hormone levels. Turns out my testosterone was a whopping 17(that’s very very low, my friend). No wonder I was fluffy, exhausted and in pain.

After some research, I began taking bioidentiacal hormes and within two weeks, I was no longer needing an afternoon nap.  It took some time, but I began to feel like a real person again. Granted, there are some days that I feel better than others, but isn’t that with all of us?  I didn’t expect miracles, I just wanted to feel good again.

It’s not all in your head

As a trainer and empowerer, I am appalled at how many women struggle with this and are never given proper information. So many of us are given medications, instructed to eat less or told to work out more. All any of that does is bandage the problem. Honestly, when I was first introduced to bioidentiacal hormones, I was skeptical. However research shows that we lose our ability to create hormones with each decade…and as we are living longer, that often leads us to living miserably also.

Unfortunately, not every practitioner is open to testing for hormones, which in turn can be frustrating. Furthermore, even when they do test, insurance companies rarely cover the cost of bio identical hormones. I know women who have gone to physician after physician and have been diagnosed with a multitude of ailments, without ever having their hormone levels tested, let alone talked about.

Additionally, not all physicians test the same hormones, nor are the optimal levels consistent. No wonder we are all confused, right? And we can become peri menopausal in our 30’s, which may cause a change in hormones while we look completely fine. Rest assured my friend, it isn’t all in your head. If you know that something isn’t right, keep asking questions and demanding further testing. You deserve to look and feel your best at every age and you can’t pour from an empty cup.

 

Don’t be an asshole…try compassion

Don’t be an asshole…try compassion

Are you an Asshole?

Wow, that’s a brutal opener, isn’t it? The question stands though, are you an asshole?

An appropriate answer could go something like this: “well, I guess it depends upon who you ask”. And while there may be some truth to that, it’s unfortunate. Human nature has proven again and again that we tend to lash out at those closest to us, at those we love the most.  The social worker in me says that we do this because we feel safe with them and can let our guard down. The wife and mother in me thinks that is a cop out. Shouldn’t we model compassion for all?

Compassion

When engaging with an asshole, the last thing we want to use is compassion. I get it. One riled up person often creates another riled up and pissed off person. Click To TweetHowever, what if you could diffuse the situation? Often times, being aware of our own behavior can assist in de-escalating the increasing anger of others…hence the expression “killing them with kindness”.

However, what happens when compassion doesn’t work?

That’s when we check our boundaries.

Boundaries

This is where it gets tricky. We want to be compassionate without becoming a figurative or literal “punching bag” and that isn’t always an easy thing to do. For many of us, we need to remove said asshole from our life before we realize how toxic the situation truly was. It is only at that time that we can look back and recognize said person for what they are…and thank God that we had the fortitude to remove said person or ourselves from the situation.

As adults, this is difficult to do, therefore, imagine the pressure our children go through. It can be difficult to empower our children to set appropriate boundaries when they witness adults being assholes to one another. This is where it becomes our responsibility to role model both compassion and setting boundaries.

Role Modeling

I have two boys who view the world drastically different. One of my boys doesn’t personalize anythings while one of my sons is very sensitive and tends to personalize the behavior of others, often resulting in relationship issues with his peers. He is compassionate and wants to resolve any conflicts passively. While I commend this approach, it also sets him up to become the product of ridicule from his classmates and we talk about establishing appropriate boundaries. Essentially we have discussed the following:

  • Show compassion, we don’t know what others are experiencing and perhaps he is acting out.
  • Ignore him. Focus on YOU and don’t allow him to have any control over your time at school.
  • Talk to the teacher about the situation.
  • Punch him…while this is not politically correct, if my son has demonstrated the above coping skills and things have yet to change for him, where else can he take this?

My point is this: it is difficult to teach our children how to deal with assholes when they watch everything we are doing. Let’s try a different approach, shall we?  How about we show compassion to others when we want to become angry and lash out. We need to give ourselves time outs to cool off and demonstrate appropriate interactions with others.

After all, when I call it a day, I want to believe in my heart that I wasn’t an asshole…nor did I punch anyone.

Thoughts?

 

Let your voice empower

Let your voice empower

 

What’s in a story?

Everyone has a story to tell, however, too many of us silence the screams before the words are recognized or released. We downplay the significance of our experiences and tend to minimize the emotions as we smother them. We fail to see that our story is what makes us who we are, that each of our chapters is creating a beautiful tale to be shared with others…that perhaps our story will empower and give hope to someone else who is experiencing something similar.

We deny ourselves our voice when we deny our story. When we let the silence separate us from others, we inadvertently create voids rather than implementing building blocks. We create distance from those who could lift us back up. Unfortunately, with each building block, the walls become higher and our ability to reach out to others fades, leaving us feeling alone.

Lift one another up

What if we lifted one another up by releasing that voice and sharing our story? If we derived hope from one another? What if by reading someone’s story we learned how they overcame adversity and conquered their fears?

Wouldn’t that give you hope also? How empowering for the storyteller to know that their experiences are helping someone else while the benefactor gleens a spark of hope.

Hope for a better future. A chance to move forward and tear down those walls, brick by brick and word by word. With each release, a bit of light comes in and with each ray of light, there is a larger bit of hope. This is what we are doing. We are sharing stories and sharing hope.

Empower

Empowerment occurs when we use our voice. We speak up for yourself and we speak for others. Empowerment isn’t just a word, it holds the ability to provide hope for others.  There is a lot of power in that word when you use it wisely.

How will you empower someone today?

Do you have an empowering story to tell?  Send me an email and let’s chat about getting your story out for others to read!