Live Videos, the future is here
It’s no secret that providing a live video on your social media feed can increase your interactions with current and potential followers and improve your algorithms. Furthermore, providing live video enables your followers to become better acquainted with who you are and what you have to offer them.
Video is authentic
Let us teach you how to do live videos well from the comfort of your own home or office. Give us 14 days to help you change your business. Simply click here and follow the prompts to join our 14-day trial. You can do so much in just… Click To Tweet Additionally, typing your feelings leaves too much room for subjectivity and open-mindedness. Remember, people react to a stimulus according to their experiences.
Therefore, if you are making an attempt to sell your followers a product or service, they have no idea of how to gauge your authenticity within the text. After all, we are a culture of multiple stimulations and we want to touch people on more than one level or more than one sense. Putting yourself out there on video allows your followers to SEE your facial expressions while HEARING your tone of voice. There is little left to the imagination allowing others a glimpse into the real you.
There are no filters
A rule of thumb that we follow in A Cup of Content is this;
- Know me – people want to know who YOU are. Remember, you are the business you represent. Branding is imperative and providing live video gives you the opportunity to show your expertise and passion while providing the groundwork for your branding.
- Like me – followers will watch your live videos because they are curious about who you are and why you are live. Maybe you have the ability to laugh at yourself or say something inspiring that will stick with them…that is what will keep them watching.
- Trust me – as you build your audience with live videos, you will have the opportunity to prove your worth. During your live videos, provide tiny tidbits of expertise, however always leave room for more. After all, you want them coming back.
- Buy me– relationships cannot be forced and take time to culminate. Each time you create a live video, you are planting seeds for a future harvest. If you are authentic, your audience will buy you.
A live video doesn’t have to be daunting or scary. Furthermore, going live is critical to growing your audience. People want to be engaged with you, particularly when you are taking the time and effort to go live. If you are raw and true, your followers will know. Personally, I rarely script out what I am going to say on a live video, as doing so takes away from my authenticity. Accordingly, I may leave out a few things I wanted to cover, but at the end of the day, my followers know that when I am doing a live feed, they are getting the authentically raw version. Not one that is watered down for their approval.
If you understand why you need to do live video however you are still stuck, let us help you get unstuck. Let us teach you how to do live videos well from the comfort of your own home or office. Give us 14 days to help you change your business. Simply click here and follow the prompts to join our 14-day trial. You can do so much in just two weeks and we can’t wait to help you!